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STRATEGIC APPROACHES TO REGIONAL DEVELOPMENT IN THE DIGITAL ECONOMY

Организация
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Аннотация

The article explores the theoretical and methodological bases of strategic analysis for regional development in the digital economy. It highlights strategic analysis as a core element of strategic management, assessing internal and external factors that shape regional competitiveness. The study emphasizes the role of digital transformation, data-driven decision-making, and innovative technologies in regional diversification. The proposed analytical approaches help develop forward-looking scenarios and strategic plans to support sustainable regional growth in the digital era.

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