ELEKTRON SAVDO MAYDONCHALARIDA MIJOZ QIYMATINI SHAKLLANTIRISHNING NAZARIY MODELI
Abstract
Maqolada elektron savdo muhitida mijoz qiymatini shakllantirish jarayoni nazariy jihatdan tahlil qilindi. Mavjud marketing nazariyalari asosida qiymatning funksional, emotsional va ijtimoiy komponentlari tizimlashtirildi. Natijada foydalanuvchi tajribasi, narx-qiymat nisbati, raqamli ishonch va algoritmik personalizatsiya mijoz qiymatini belgilovchi asosiy omillar sifatida asoslab berildi.References
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