Skip to main navigation menu Skip to main content Skip to site footer

ELEKTRON SAVDO MAYDONCHALARIDA MIJOZ QIYMATINI SHAKLLANTIRISHNING NAZARIY MODELI

Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml

Annotatsiya

Maqolada elektron savdo muhitida mijoz qiymatini shakllantirish jarayoni nazariy jihatdan tahlil qilindi. Mavjud marketing nazariyalari asosida qiymatning funksional, emotsional va ijtimoiy komponentlari tizimlashtirildi. Natijada foydalanuvchi tajribasi, narx-qiymat nisbati, raqamli ishonch va algoritmik personalizatsiya mijoz qiymatini belgilovchi asosiy omillar sifatida asoslab berildi.

References

  1. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. https://www.pearson.com/en-us/subject-catalog/p/marketing- management/P200000005867/9780135173770
  2. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302
  3. Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153. https://doi.org/10.1007/BF02894350
  4. Holbrook, M. B. (1999). Consumer Value: A Framework for Analysis and Research. Routledge. https://www.routledge.com/Consumer-Value-A-Framework- for-Analysis-and-Research/Holbrook/p/book/9780415191692
  5. Sanchez-Fernandez, R., & Iniesta-Bonillo, M. A. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7(4), 427- 451. https://doi.org/10.1177/1470593107083165
  6. World Bank. (2023). The Digital Economy for Africa Initiative. https://www.worldbank.org/en/programs/all-africa-finance-for-growth/digital- economy-for-africa
  7. UNCTAD. (2023). Digital Economy Report 2023. United Nations Conference on Trade and Development. https://unctad.org/publication/digital- economy-report-2023

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.