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Том 12 № 1 (2025)
Университет Alfraganus: сборник материалов Республиканской научно-практической конференции

Articles

DIGITAL TRANSFORMATION OF FINANCIAL MANAGEMENT: NEW APPROACHES TO CONSUMER BEHAVIOR ANALYTICS AND MARKET FORECASTING

DOI 10.63294/afucon/vol12iss1/93 Google Scholar Google Scholar Страницы 456-459

Опубликован 2025-12-12

Авторы
Ruziboev Otamurod
Организация
Мамун Университет image/svg+xml
PDF (английский)

Аннотация

This article examines modern approaches to financial management and marketing research in the context of the digital economy. It explores the integration of artificial intelligence, big data, and financial technologies in analyzing consumer behavior and predicting market trends. The study demonstrates how digital transformation enhances operational efficiency and increases corporate competitiveness.

Библиографические ссылки

  1. PwC Global. (2023). Financial Services Technology 2030 and Beyond
  2. McKinsey & Company. (2022). Data-driven finance: Market analytics and corporate growth
  3. UNCTAD. (2023). The Digital Economy Report. United Nations
  4. Deloitte Insights. (2023). AI Adoption in Financial Management
  5. Kotler, P., & Keller, K. (2021). Marketing Management in the Digital Age. Pearson
  6. World Bank. (2024). Digital Financial Inclusion and FinTech Progress
  7. KPMG. (2023). Cybersecurity Challenges in Digital Financial Systems

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