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Vol. 12 No. 1 (2025)
Alfraganus University: Proceedings of the Republican Scientific and Practical Conference

Articles

DIGITAL TRANSFORMATION OF FINANCIAL MANAGEMENT: NEW APPROACHES TO CONSUMER BEHAVIOR ANALYTICS AND MARKET FORECASTING

DOI 10.63294/afucon/vol12iss1/93 Google Scholar Google Scholar Pages 456-459

Published 2025-12-12

Authors
Ruziboev Otamurod
Affiliation
Mamun University image/svg+xml
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Abstract

This article examines modern approaches to financial management and marketing research in the context of the digital economy. It explores the integration of artificial intelligence, big data, and financial technologies in analyzing consumer behavior and predicting market trends. The study demonstrates how digital transformation enhances operational efficiency and increases corporate competitiveness.

References

  1. PwC Global. (2023). Financial Services Technology 2030 and Beyond
  2. McKinsey & Company. (2022). Data-driven finance: Market analytics and corporate growth
  3. UNCTAD. (2023). The Digital Economy Report. United Nations
  4. Deloitte Insights. (2023). AI Adoption in Financial Management
  5. Kotler, P., & Keller, K. (2021). Marketing Management in the Digital Age. Pearson
  6. World Bank. (2024). Digital Financial Inclusion and FinTech Progress
  7. KPMG. (2023). Cybersecurity Challenges in Digital Financial Systems

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