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Том 12 № 1 (2025)
Университет Alfraganus: сборник материалов Республиканской научно-практической конференции

Articles

OʻZBEKISTON AVTOMOBIL SANOATINING INVESTITSION JOZIBADORLIGINI OSHIRISHDA YASHIL INNOVATSION MARKETING STRATEGIYALARINING OʻRNI

DOI 10.63294/afucon/vol12iss1/62 Google Scholar Google Scholar Страницы 299-305

Опубликован 2025-12-12

Авторы
Nasritdinova Gulchexra Abdurashitovna
Организация
Alfraganus University image/svg+xml
PDF (узбекский)

Аннотация

Tezisda Oʻzbekiston avtomobil sanoatining investitsion jozibadorligini oshirishda yashil innovatsion marketing strategiyalarining nazariy asoslari oʻrganilgan. Yashil innovatsiyalar ishlab chiqarish samaradorligi va ekologik xavfsizlikni taʼminlash omili sifatida tahlil qilingan. Marketing vositalari orqali ekologik yondashuvlarning sarmoyadorlarga taʼsir qiluvchi axborot manbai sifatida ishlatilishi asoslab berilgan. Tadqiqotda mavjud ilmiy manbalar asosida konseptual model ishlab chiqilgan hamda takliflar ishlab chiqish uchun nazariy poydevor yaratilgan.

Библиографические ссылки

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