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Vol. 12 No. 1 (2025)
Alfraganus University: Proceedings of the Republican Scientific and Practical Conference

Articles

SUN’IY INTELLEKT YORDAMIDA MARKETING TADQIQOTLARINI AVTOMATLASHTIRISH

DOI 10.63294/afucon/vol12iss1/92 Google Scholar Google Scholar Pages 450-455

Published 2025-12-12

Authors
Abduraxmanova Nozima Karimova Iroda
Affiliation
Shahrisabz davlat pedagogika instituti
PDF (Uzbek)

Abstract

Ushbu maqolada sun’iy intellekt (SI) texnologiyalarining marketing tadqiqotlarida qo‘llanilishi, ularning avtomatlashtirish jarayonidagi roli va samaradorligi tahlil qilinadi. Zamonaviy bozor sharoitida marketing qarorlarini tez va aniq qabul qilish SI asosida ishlovchi tizimlar yordamida soddalashmoqda. Maqolada raqamli tahlil, mashinaviy o‘rganish, chatbotlar, neyron tarmoqlar orqali marketing strategiyalarini takomillashtirish masalalari yoritilgan.

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