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Vol. 12 No. 1 (2025)
Alfraganus University: Proceedings of the Republican Scientific and Practical Conference

Articles

MARKETING TADQIQOTLARI USULLARIDAN SOTISH TIZIMIDA FOYDALANISHNING AHAMIYATI

DOI 10.63294/afucon/vol12iss1/187 Google Scholar Google Scholar Pages 1000-1007

Published 2025-12-12

Authors
Abduxalilova Laylo Toʻxtasinovna
Affiliation
Tashkent State University of Economics image/svg+xml
PDF (Uzbek)

Abstract

Mazkur aqolada marketing tadqiqotlari usullarining zamonaviy savdo tizimidagi oʻrni va ahamiyati tahlil qiligan. Tadqiqot jarayonida soʻrov, kuzatish, fokus-guruh, eksperiment va statistik tahlil usullarining savdo samaradorligiga taʼsiri oʻrganildi. Marketing tadqiqotlarining savdoni rejalashtirish, narx strategiyasini shakllantirish va isteʼmolchi xulq-atvorini aniqlashdagi roli asoslab berildi. Tahlil natijalari marketing tadqiqotlarini savdo jarayoniga integratsiya qilish qarorlar aniqligini oshirishi va savdo natijalarini yaxshilashini koʻrsatdi.

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