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Jild 12 Nomeri 1 (2025)
Alfraganus Universiteti, Respublika ilmiy-amaliy anjumani materiallari toʻplami

Articles

MIJOZ VA BANK MUNOSABATLARINI MARKETING TAMOYILLARI ASOSIDA TARTIBGA SOLISH MEXANIZMINI TAKOMILLASHTIRISHNING NAZARIY ASOSLARI

DOI 10.63294/afucon/vol12iss1/102 Google Scholar Google Scholar Betlar 512-520

Nashr qilingan 2025-12-12

Mualliflar
Temirova Sevara Baxodirovna
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Ushbu maqolada bank sektorida mijoz va bank oʻrtasidagi munosabatlarni marketing tamoyillari asosida tartibga solish mexanizmining nazariy asoslari tahlil qilingan. Tadqiqotda munosabatlar marketingi, ishonchmajburiyat nazariyasi va xizmat sifati modellari bank sohasiga tatbiq etilishi koʻrib chiqilgan. Metodologik jihatdan sistematik adabiyot tahlili va qiyosiy tahlil usullari qoʻllanilgan. CRM tizimlari va raqamli texnologiyalarning integratsiyasi bank munosabatlarini boshqarishda muhim rol oʻynaydi.

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