Tel: +998903350930
Search

Vol. 12 No. 1 (2025)
Alfraganus University: Proceedings of the Republican Scientific and Practical Conference

Articles

RAQAMLASHTIRISH SHAROITIDA MAHALLIY FARMASEVTIKA KORXONALARIDA BRENDING STRATEGIYASINI QO‘LLASH

DOI 10.63294/afucon/vol12iss1/75 Google Scholar Google Scholar Pages 366-370

Published 2025-12-12

Authors
Xasanov Soxib Latifovich
Affiliation
Tashkent State University of Economics image/svg+xml
PDF (Uzbek)

Abstract

Mazkur maqolada mahalliy farmasevtika korxonalarida brending strategiyasini samarali joriy etish orqali raqobat muhitini shakllantirish masalasi ko‘rib chiqilgan. Xorijiy va mahalliy olimlarning ilmiy qarashlari asosida brendingning strategik ahamiyati, raqobat ustunligi yaratishdagi roli va mahalliy bozor sharoitidagi tatbiqi tahliliy va tanqidiy jihatdan o‘rganilgan. Maqolada shuningdek, mahalliy brendlarni rivojlantirishga qaratilgan amaliy takliflar ham ishlab chiqilgan.

References

  1. Kotler, P. (2016). Marketing Management (15th ed.). Pearson Education
  2. Aaker, D. A. (2014). Aaker on Branding: 20 Principles That Drive Success. Morgan James Publishing
  3. Kapferer, J.-N. (2012). The New Strategic Brand Management (5th ed.). Kogan Page
  4. Keller, K. L., & Lehmann, D. R. (2018). Brands and Branding: Research Findings and Future Priorities. Marketing Science Institute Working Paper
  5. Xoshimov Z. va Sattarov Sh. (2020). “Marketing nazariyasi va amaliyoti”. Toshkent: Iqtisodiyot nashriyoti

Downloads

Download data is not yet available.