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Jild 12 Nomeri 1 (2025)
Alfraganus Universiteti, Respublika ilmiy-amaliy anjumani materiallari toʻplami

Articles

OLIY TAʼLIM MUASSASALARIDA RAQAMLI MARKETING FAOLIYATINI BOSHQARISHDA XORIJIY OLIY TAʼLIM MUASSASALARI TAJRIBALARI

DOI 10.63294/afucon/vol12iss1/198 Google Scholar Google Scholar Betlar 1065-1069

Nashr qilingan 2025-12-12

Mualliflar
Xakimov Ziyodulla Axmadovich a , Abdusalomova Madinabonu Murodjon qizi b
Affiliations
a Xalqaro Nordik universiteti image/svg+xml
b Xalqaro Nordik universiteti image/svg+xml
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Annotatsiya

Mazkur tadqiqotda xorijiy oliy taʼlim muassasalarida raqamli marketing faoliyatini boshqarish tajribalari tahlil qilindi. Tadqiqotda universitetlarning ijtimoiy tarmoqlar, veb-saytlar, qidiruv tizimlari va kontent marketingi vositalaridan foydalanish amaliyoti qiyosiy oʻrganildi. Amerika, Yevropa va Lotin Amerikasi universitetlari misolida kommunikatsiya strategiyalari, auditoriya bilan muloqot darajasi hamda kontent boshqaruvi xususiyatlari baholandi. Tahlil natijalari raqamli marketing samaradorligi sifatli kontent, muntazam kommunikatsiya va auditoriya bilan dialogik aloqalarga bogʻliq ekanligini koʻrsatdi. Tadqiqot natijalari milliy oliy taʼlim muassasalarida raqamli marketingni takomillashtirish va xalqaro raqobatbardoshlikni oshirish uchun amaliy ahamiyat kasb etdi.

References

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